Tuesday, May 11, 2010

DISTRIBUTION CHANNELS

http://www.marketingmo.com/strategic-planning/how-to-develop-your-distribution-channels/

2 comments:

  1. I liked the article because, a majority of businesses use third parties or distributors to carry their products to market. The main purpose of a distribution channel is to provide a relationship between production and consumption. Organizations that specialize in the distribution channel have many key functions such as: transporting and stock products, communications with potential buyers, and reaching an agreement on price and the other condition of the offer or contract. Furthermore, distribution plays an essential role in today’s business world. It affects sales because producers sell their products through distributors to more destinations. Distributors know availability of the product is crucial in regards to customer satisfaction, which makes their store more than enough goods and orders are filled on time.

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  2. Landys, very good summary, just a pair of questions: how different is e-distribution compared with the normal distribution channel? Will distributors like Amazon become the next biggest players in this globalize market?

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